You pick up the new Samsung Note 7 and you like the feel of the phone and its new accessories and then BOOM!! Samsung has noticed and recalled the Samsung Note 7 due to the battery explosions, you as a consumer are feeling that your phone is not a phone, but a portable bomb. From the New York Times author Paul Mozur, in his article “Samsung to Recall 2.5 Million Galaxy Note 7s Over Battery Fires” he explains the Samsung issue and how Samsung can bounce back. In this post, I am researching the different ways that a company like Samsung can do in order to hold or regain its customers from leaving their business for another rival company like Apple.
Before we start to show how Samsung can fix the problem, we need to recognize and analyze how the problem happened. Paul Mozur states in his article that the battery of the Samsung is a lithium-ion battery which is also used for “Laptops, Cars, and the phones” however the battery is so reactive that it can problems like “over-heating, melting, or even exploding”. Samsung had to recall “2.5 million Samsung Note 7 phones” because the issue of the phone can cause potential harm to the user. There have been cases of third-degree burns, videos of the phone screen melting, and even airline companies not allowing Samsung Note 7s in their planes because of the risk of fire. Samsung needs to act fast and Bryan Ma, states “ If you look at the previous instances in tech history where there have been recalls, as long as it doesn’t drag on to the point that the company becomes the butt of a joke, then it should be minor.”
Before the incident, “Samsung’s smartphone sales rose to 5.5%, while the Apple sales went down 15%.” This meany that Samsung was beating Apple in sales. With their latest phone being on recall and Apple releasing the iPhone 7, Samsung will need a couple options to save their downfall. One option that can work, being able to advertise the new Samsung VR and other appliances that apart of the Samsung market. Another option, that is to quickly fix the problem of the Samsung Note 7 itself and do it “before the Christmas holidays” if not “their sales will exponentially deplete and Apple will boosts its sales with the new iPhone 7.” So no matter how badly the Samsung Note 7 is, the least that Samsung can do is to re-engineer the battery of the Samsung Note 7 to continue to produce its product and remove the recall. I will research how companies know which certain features to add in their new product in order to get the most consumers.
